Privacy policy
HILYFE Privacy Policy
Last updated: 15 October 2025
At HILYFE, we respect your privacy and are committed to protecting your personal information.
This policy explains how we collect, use, and protect your data when you visit or make a purchase from hilyfe.co (the “Site”).
By using our Site or providing personal information, you agree to this Privacy Policy.
1. Information We Collect
We collect information necessary to process your orders and improve your experience.
a. Information you provide
When you make a purchase or contact us, we collect:
Name, shipping and billing address, and contact details (email and phone)
Payment information (processed securely via Shopify, PayPal, or Afterpay)
Order details and preferences
Photos or messages you send for customer service or collaborations
We do not store full credit card numbers or passwords.
b. Information automatically collected
When you browse our site, we may collect:
Device type, browser version, IP address, time zone
Pages or products viewed, referring site, and site interaction data
This information helps us analyse site performance and improve customer experience.
We use cookies and similar technologies for basic site functionality, analytics, and advertising. You can disable cookies in your browser, but some site features may not work properly.
2. How We Use Your Information
We use your information to:
Process and deliver your orders
Communicate with you about your purchases
Provide customer support
Manage returns or warranty claims
Improve our products, website, and services
Send marketing updates if you’ve subscribed (you can unsubscribe any time)
We will never sell or rent your personal information to third parties.
3. Sharing Your Information
We only share your information when necessary to provide our services, including:
Shopify, which powers our online store
Payment processors (e.g. PayPal, Afterpay) to process transactions securely
Shipping providers (e.g. Australia Post, Sendle) to deliver your order
Analytics and marketing tools (e.g. Google Analytics, Meta Ads) to understand and improve how people interact with our site
We may also share information if required by law or to protect our legal rights.
4. Behavioural Advertising
We use online tools such as Google Analytics and Meta (Facebook/Instagram) Ads to show relevant content to visitors.
These tools use cookies and may track limited usage data (like products viewed or pages visited).
This helps us understand our audience and advertise responsibly.
You can opt out of personalised ads through:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
5. Data Storage & Security
Your information is stored securely through Shopify’s data systems and our internal records.
We take reasonable steps to protect it from misuse, loss, or unauthorised access, in line with the Australian Privacy Principles (APP 11).
We only keep your data as long as needed to provide our services or meet legal obligations.
6. Access, Correction & Deletion
You may request to access or correct your personal information by contacting us at support@hilyfe.company
If you would like your data deleted (unless required for legal or transactional reasons), we will take reasonable steps to do so.
7. Overseas Disclosure
We may share limited data with service providers located outside Australia (for example, Shopify’s data servers in Canada or the United States).
When we do, we take reasonable steps to ensure your data is handled in accordance with Australian privacy standards.
8. Minors
Our site is not directed at children under 16 years old.
If you believe your child has provided personal information, please contact us to request removal.
9. Changes to This Policy
We may update this policy periodically to reflect business or legal changes.
The most recent version will always be available on this page, with an updated “Last Updated” date.
This Privacy Policy complies with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and current ACCC and OAIC guidance on data transparency and consumer rights.
